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Year after year, 91���� customers continue to raise the bar on partnership success — and, for many, 2025 was one of the most exciting and impactful years yet. From scaling affiliate engines to expanding co-sell ecosystems to adopting AI-powered GTM strategies, companies across industries used 91���� to unlock new revenue, automate operations and build partner programs that grow faster and smarter.

Of course, we’re not ones to gatekeep success; we believe in sharing the best practices that fuel our customers’ growth.

In this roundup, we’re showcasing eight standout success stories from 2025. Some are drawn from in-depth customer stories. Others come from conversations on stage at this year’s , insights shared on the Get It, Together podcast and proven plays published in Partner Playbooks.

What ties them all together? Our leaders across our ecosystem are doing remarkable things with partnerships — and using 91���� to make those outcomes possible.

For this year’s 91���� Partner Success Wrapped, we are crowning these partner leaders with a unique archetype of partnerships leadership. From The AI-Infused Growth Alchemist to The Scalable Growth Navigator, find out how these partner leaders got their crowns through the successes and signature moves they drove for their businesses through partnerships.

Here’s a look at some of the companies that turned partnership strategy into real growth this year.

Omnisend: Realigning partnership strategy to accelerate revenue growth

🏹 Archetype: The Program Realignment Architect
��� Leader: Marty Bauer, Omnisend

💅 Signature move: Course-correcting with clarity and rebuilding a high-performing partner program in record time.

Marketing automation platform Omnisend made a strategic return to 91���� following a brief vendor transition — and revitalized its agency partner program.

Taking the lead of the program last year, Director of Sales and Partnerships Marty Bauer quickly realized the other vendor wasn’t the right fit, introducing significant friction and slowing new business: “[The] teams thought that the grass was green on the other side, but it clearly was not."

By moving back to 91����, restoring a trusted platform experience and streamlining processes, Bauer and the team quickly rebuilt partner trust and engagement. The results were swift and impactful: partner-attributed revenue grew over 200% YoY, and agency-driven new business jumped from 10–15% to over 40% in a single quarter.

The mix of strategic program design, responsive support and a trusted platform empowered the Omnisend team to focus on scaling partnerships for sustainable business impact.

‍You might also like: Revenue-driving partnerships in action: real-world case studies.

Right Side Up: Leveraging AI to transform affiliate programs

🏹 Archetype: The AI-Infued Growth Alchemist
��� Leader: Amy Scanlon, Right Side Up

💅 Signature move: Turning AI from buzzword to revenue multiplier.

In 2025, artificial intelligence is already transforming how partnership programs operate — and approaching these tools strategically has become key to gaining a competitive edge. That’s where leaders like Amy Scanlon, General Manager at affiliate marketing services agency Right Side Up, come in.

At Connect 2025, Scanlon shared valuable insights into how AI is reshaping affiliate marketing. Scanlon’s advice? By identifying brand ambassadors, amplifying creators for long-tail growth and providing context-driven signals to large language models (LLMs), teams can drive discovery, consideration and purchase in ways that traditional channels can’t match.

As Scanlon emphasized, AI doesn’t replace affiliate marketing — it clarifies where the channel delivers the most value. Her approach centers on strategic partner engagement, incentivization and consistent enablement across the funnel. This framework helps teams scale credibility through partners, reach new audiences and maximize long-term program performance.

Foxit: Scaling an affiliate program 5x with automation, AI and high-impact partners

🏹 Archetype: The Efficiency Engineers
��� Leader: Lauren Menichella and TJ Chen, Foxit

💅 Signature move: Using automation + 91���� Network + AI to build an affiliate flywheel at scale.

When PDF document solutions software company Foxit set out to expand its digital revenue channels, the team identified a major opportunity hiding in plain sight: an underutilized 91���� platform with untapped affiliate potential. In just 18 months, Director of Digital Marketing Lauren Menichella and Demand Generation Manager TJ Chen transformed that dormant channel into one of Foxit’s top digital revenue drivers.

Using 91����’s automation, centralized reporting, B2B Partner Network and AI-powered recruitment tools, Foxit scaled its affiliate program from fewer than 100 partners to over 500 — generating 250–300% year-over-year revenue growth. The program now drives consistent new-customer acquisition with minimal lift from the marketing team.

Hands-on support and strategic introductions from 91����’s account managers helped Foxit identify and activate high-performing affiliates, while automation and AI Matches cut an estimated 20–30 hours of manual work each month. The result is a high-ROI, low-lift channel that continues to grow month over month, expanding Foxit’s reach into creators, influencers, coupon sites and content partners that were previously untouched.

As Menichella put it, “This program drives a lot of incremental revenue for us, with very little lift on our team’s side.”

ZoomInfo: Driving smarter, AI-enabled partnerships with product-led insights

🏹 Archetype: The Ecosystem Systems Designer
��� Leader: Katie Landaal, ZoomInfo

💅 Signature move: Connecting alliances, AI and product to drive org-wide innovation.

At ZoomInfo, partnerships aren’t just about revenue — they’re a core engine for product innovation. SVP of Strategic Alliances Katie Landaal has built a model where partner strategy is deeply integrated with product development, AI and long-term corporate planning.

On the Get It, Together Podcast, Landaal explained how her team focuses on high-impact, strategic partnerships that drive product evolution, while an efficient partnership machine handles incremental growth at scale. This approach is built on tight internal alignment, a principle which she also details in the Partner Playbook, A product-led approach to accelerating strategic alliances.

To keep the machine running smoothly, the team leverages internal tools like the AI-powered ZI Chat platform, which saves partnership managers hours of manual research each week. 91���� provides the operational efficiency needed for the foundational programs: “Using 91���� for our referral and affiliate programs… it’s just running as a machine and I have less to worry about, which is why a partnership with 91���� is so critical for us,” Landaal noted. By automating the routine, ZoomInfo frees the team to focus on the strategic partnerships that truly move the needle.

Bolt Business: Partner-led growth from the ground up

🏹 Archetype: The Scalable Growth Navigator
��� Leader: Roisin Kirk, Bolt Business

💅 Signature move: Letting systems and partner tech handle the small stuff so strategy can scale across borders.

At Bolt Business, the company’s B2B arm, partnerships are more than a channel — they’re a driver of global growth. B2B Strategic Partnerships Manager Roisin Kirk built a comprehensive partner program with 91���� providing the infrastructure to scale globally in just months. The program reached customers in over 35 countries and achieved an average of 30% month-over-month growth in partner-driven revenue.

Kirk credits much of this success to automation and streamlined workflows. By centralizing operations and using tools like 91����’s Partner Discovery Tool, her team could identify high-performing niche partners and engage them through targeted challenges. “[The platform] allows us to really focus on the creatives rather than those legal, financial, administrative and structural elements,” Kirk noted.

By offloading the incremental, operational work to a trusted system, the team could dedicate its energy to high-value, strategic partnerships that drive measurable growth.

CallRail: Driving partner-led growth with B2B influencers

🏹 Archetype: The B2B Influencer Catalyst
��� Leader: Bailey Beckham, CallRail

💅 Signature move: Turning micro-audiences into macro-impact through trusted industry voices through smart partnerships.

As we’ve showcased before, CallRail has grown a thriving partner ecosystem by tapping into the 91���� Network. Senior Partner Marketing Manager Bailey Beckham’s strategy, featured in the Partner Playbook, Building co-sell partnerships with right-fit B2B influencers, treats influencers not as paid promoters, but as strategic co-sell partners. Influencers are matched to CallRail’s strategic verticals — like agency, legal and home services — and are engaged with personalized outreach, product demos and hands-on trials to ensure authentic alignment.

CallRail runs the program directly through 91����, using the platform to segment this channel, blend content-based and referral-based incentives and manage payouts at scale. By combining strategic partnership with scalable operations, CallRail drives both top-of-funnel awareness and bottom-of-funnel conversion, turning influencers into true co-sell partners.

See also: What is co-selling in a partner ecosystem (and how can you do it?)

Linkbux: Driving 300% growth in B2B affiliate partnerships

🏹 Archetype: The API-Powered Expansionist
��� Leader: Regis Ferreira, Linkbux

💅 Signature move: Building reliable, automated infrastructure that unlocks growth at volume.

Linkbux, a subnetwork that connects traffic to B2B and B2C merchants worldwide, leverages 91����’s B2B-first ecosystem to scale long-term affiliate partnerships. Using 91����’s API, they automate partner onboarding and accelerate activation. “From the perspective of a subnetwork, using the API is great for us… After the application, we can set them live in our marketplace automatically,” says Account Manager Regis Ferreira.

Transparency and responsive support are central to their approach. “With 91����, we have a transparent relationship — that’s a must for the advertiser… it’s great to be supported like this,” Ferreira notes.

By offloading manual work, Linkbux can focus on strategic relationships, fueling early momentum and achieving 300% growth in their B2B-focused affiliate segment last year — while building a foundation for sustainable, long-term expansion.

Drip: Earning 12.5% of revenue through strategic agency partners

🏹 Archetype: The Partner Revenue Maximizer
��� Leader: Joe Vargas, Drip

💅 Signature move: Designing a partner ecosystem that produces both revenue and longevity.

Marketing automation platform Drip has strategically prioritized digital marketing agency partners, a shift that now sees partners contributing 12.5% of Drip's revenue. This approach has proved highly successful, with total partner revenue growing 192% since the program's inception. Partnership Development Representative Joe Vargas noted that agency-referred customers show better retention, making the channel critical for long-term growth.

To scale effectively, Drip relies on 91���� to streamline operations. Automating manual processes — including onboarding, commission payments and financial reporting — saves an estimated 50–60 hours a month across teams. Combined with in-platform communication, 91���� is an "absolutely critical" tool, allowing Drip to focus on nurturing relationships that drive revenue and long-term impact.

Get strategies to drive growth through 2026

These stories show how customers leveraged smart strategy — and 91���� — to scale, automate and drive growth in 2025 and beyond. Discover more inspiring partnership successes on our Customers page.

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