Partner-driven represents highest revenue source for top performing sales reps
Partner referrals are only 10% of pipeline, yet they account for 31% of revenue. For top performers, the sales velocity delta of partnerships β the speed and efficiency at which deals are closed and generating revenue β is higher than other channels, yet out of companies surveyed by Pavilion and Ebsta, only 12% have a partnership program, meaning thereβs revenue opportunities left on the table.